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Tag: SEO

3 Ways to Frugally Market Your Business

Any way a business owner can find a cheap or free way to market their business is necessary because running a business can be expensive. It isn’t always easy to find frugal ways to market your company, but thanks to online options, you’re more likely to find cheap ways to do it and save money on advertising.

Once you have exhausted most of your budget on the necessities for your company, you will be looking for cheap ways to get your company’s name out to the public, so keep your options open to all possibilities.

Blogging

If your website doesn’t have a blog, now may be the right time to create one. Customers are always looking for more information on products and services, and a blog is an easy way to get content to your viewers for free or little cost. When it comes to creating a blog, all you have to do is find a way to implement the content into your website so that when your customers visit your site, they can stumble upon the blog just by clicking a few links. Another way to use blogs to add value to your website is by guest blogging with other similar companies or marketing sites. Whether you’re paying a small fee or not, you can share information about your company through quick guest blog.

Hire an SEO Expert

Many business owners know how to market their products by providing information, but if you’re writing content just to advertise, you may be unknowingly doing it all wrong. Getting help from an SEO expert is going to help increase your customer retention and bring in new customers at the same time. For many companies, there are big problems with their content because they’re so focused on throwing in as many keywords as possible to get their website on the first page of any search engine page, but it isn’t content that people want to read. Web.com offers local SEO services that help business owners create content that successfully interests readers and brings them in for business.

Using Social Media

Social media platforms are not only super popular among readers, but it is also a free way to reach out to customers on a level that they can understand and want to get involved with. With the use of social media, you can use more than just content marketing to hit your customers, but you can post anything you want from funny videos that relate to your company, as well as getting feedback on products, services and more. Answering messages through social media outlets is also helpful for marketing, because it allows customers to reach out on concerns they have and feel their needs are being addressed.

10 seo tips that would help an international courier company

Having a good SEO is mandatory for any international courier company and you do need to find the right approach towards dealing with this the right way. But are you wondering which is the best way to get good SEO for your company? Here rea some great tips that you can keep in mind!

  1. Harness the power of content marketing. If your customers want to send a parcel to France then create content that will help them achieve that goal
  2. Ask users to generate content. This will help you create a community and it will also boost your SEO quite a lot.
  3. Create a forum since here you will have the ability to interact with the customers a lot better and faster as well. It will be a very good experience for both of you not to mention it will help you with your ranking as well.
  4. Hire an SEO expert, this will always come in handy and it will deliver the best avenues you can use to obtain a very good experience in the end.
  5. Use all kinds of content, the more varied your content is the better the results can be. People like images, videos and a combination of media but so do the search engines.
  6. Add social media links to your site. This way you can connect your social accounts with the site, create a community and boost the SEO.
  7. Offer a list of your services on your site. Each international courier needs to do this because a Services page will always help with your SEO quite a lot.
  8. Try to share your site anywhere you can. Create blog posts to boost your SEO and encourage others to link to you. This creates backlinks and they will be very good for SEO!
  9. Focus only on organic SEO and refrain from using black hat techniques. These will only get you unranked in the long run. Obviously, this means that the results will be very well worth it if you choose the organic approach.
  10. Create your own backlink strategy. You can generate backlinks that will help boost your site and this will bring in front a great set of results in the end.

All courier companies can harness the power of these great tips right now. Give them a shot and you will have no problem obtaining the best outcome. Keep that in mind and you will not regret it!

A Handy Guide to Sourcing Website Design Services

Nearly all modern day businesses will have an online presence and this can vary from having social media accounts through to managing email marketing campaigns. However, one thing that nearly all modern businesses will boast is a well-designed website and it is one of the most effective marketing tools available to company owners. Buying a website and choosing which design company to work with to create your website isn’t always easy as there are so many to choose from but there are a few things that you can do in order to source the best company.

Go Local

One of the most important things that you will need to do is choose to work with a locally based company. Not only will you be supporting local businesses but you will also benefit from being on the same time zone as them, should you need to make contact with them or take advantage of their support services. You can search for a company specializing in web design in Los Angeles ¸New York or any other big city anywhere in the world by looking online and while it is rather ironic to search online for a web design company, it is also a good opportunity to test their design skills!

Research the Company History

You will need to find out how long the design company has been established and you will need to ask the following questions:

  1. What year was the company set up?
  2. How many clients do they have?
  3. How many people work for the company?
  4. How much experience has the company got? (This can be done by looking through a portfolio of previous work examples)

You should avoid using freelancers or companies that have little experience, as you will be their guinea pig and therefore you will always be taking a risk that they will make mistakes, which could end up being costly to your business.

How Much Will a Website Cost?

This is a tricky question to answer as there are lots of variables that will affect the cost. How big your website is, how complex it is, what systems you need to have (i.e. payment or booking systems) and it is important to remember that to a certain point you will get what you pay for with your website, so paying a bit more can go a long way. If you have a budget of $3,000-$10,000, then you will be able to get a good quality website set up and don’t forget that you will need to continuously pay out for things such as SEO.

What About On-going Support?

This is vital, as you may need help to manage all of the following:

  • Emails
  • Domain name
  • Hosting
  • Using the content management system

You will need to check that there aren’t any hidden fees or charges and always read online reviews to see what past and existing customers have to say about the quality of their services.

Search Engine Optimization – The magic spell that drives your customers to your websites

Creating brand identity online is essential to reach out to millions of people around the world. Having a great website does not ensure that it pulls enough traffic to make you visible online. People extensively use the search engines like Google, Bing and Yahoo to get information on anything that interests them. Unless your website lists in the first few pages of the search results relevant to your business, you will not be seen by the prospective customers who are looking out for the products or services you sell. Since there are thousands of websites of your competitors that are also available in the World Wide Web, it is important to outsmart them and reach out first to your prospective customers.
How to be visible on the World Wide Web? There are many ways to be visible when a probable customer is checking online for information related to your business. One such magic is called SEO or Search Engine Optimization. It is the most trending and the most competitive field on the Internet now. Everyone wants to be visible in the top 5 pages and there’s tough competition among the SEOs too to make it possible for their clients. SEO can be quite complicated and hence is best left to the experts. One wrong move can earn your well-designed website irreversible negative points and your investment on the website as well as your brand reputation goes for a toss. On-page Keyword Optimization, Off-page link building and Social media marketing are the SEO methods used for driving organic traffic to your website. Google Ad words and online advertisements can also help you reach out to millions of people across the globe easily.
Web Marketing Experts for complete SEO Solutions SEO solutions that start from local, go national and then global – that’s exactly what WME has to offer its clients. Their team of digital marketing experts understands the company’s business requirements and aligns their SEO work accordingly. Since SEO is time-bound, the clients can see that their web traffic increases considerably shortly after WME takes up the job. They make sure you have up to date content continuously to make sure that your page gains its web ranking and retains in over a period of time. The biggest advantage they give their clients is that they guarantee results. Clients don’t have to pay if their work does not result as promised!
WME also provides specific SEO services like e-commerce, government, enterprise, fitness, Chinese and Spanish making them the complete SEO solution provider.

They also have experts on Google and YouTube advertising which further boosts your website’s visibility and traffic. Their digital marketing experts create successful Facebook and LinkedIn marketing campaigns that bring in clients that matter to your business.
Other than SEO, WME also provides reputation management, web designs, Penguin and Panda recovery if your page rankings have dropped considerably, conversion optimization, Google insurance and website conversions. They have a 90-day guarantee for the SEO work they undertake. You can click here to visit http://www.payonperformance.com.au/seo/ and contact them for your SEO requirements.

Five Reasons Businesses Should Hire SEO Services

Managing a business website takes several hours a week, because in order to do it right, you must promote the site and keep the content up-to-date. Many small business owners do not have the time to properly manage their sites, and their business suffers because their websites are often neglected. If you own a business, here are five reasons why you need to hire an SEO company to help manage your company’s website.

Builds Web Presence

In order to be successful in today’s marketplace, you have to have an Internet presence. An SEO company can create digital marketing strategies that can help you find prospects in your target demographic, and give you the chance to convert them into paying customers. Today, most people go online before they make major purchases, or to find local businesses near them that have the products or services they need, and if your business doesn’t have a web presence, you will lose business to your competitors.

Drives Web Traffic

Search engine optimisation strategies are designed to drive traffic to businesses that offer certain products or services desired by the web searchers. These strategies are often centred around the content on your website, which may include articles, blog posts, videos, or images that include specific keywords embedded in the text or captions of the content. An SEO company will know how to find the correct keywords to use on your site to help drive traffic to your website so you can increase your sales.

Drives Sales Offline

Your company doesn’t need to sell products online in order to take advantage of the services of an SEO agency in London – Avenue Digital. Research indicates that over 85% of customers use the Internet to find local businesses from which to purchase products or services. An SEO company can help create strategies to help customers find your local business and help increase your sales.

Pre-Qualifies Leads

Through their strategies, an SEO company can drive more pre-qualified leads to your website, which makes converting them easier. They can use keyword research or include pay-per-click ads to target certain segments of your demographic, helping to pre-qualify searchers looking for the type of products or services your business offers. Pre-qualified leads are more likely to buy the products or services you offer, which helps make your business more profitable.

Creates Measurable Results

In order to figure out if their strategies are helping to meet your company’s goals, SEO companies have to be able to measure the success of their campaigns. They know how to use online tools to measure how much traffic is going to your website, how long they are staying on your site, which pages are getting the most visitors, and other important information. Measurable results help them adjust their strategies to give you the best chance of increasing your sales.

There are many other advantages to hiring an SEO company to manage your business website. They can help build your company’s brand and make it more visible to increase your profits.

The Importance of SEO and Web Design

Websites have become an essential part of any business operation. They’re as fundamental as a store sign was thirty years ago. When you hand someone your business card, they expect to see your website on the card. They expect to be able to go to a website on their computers or their phones to access your information. That’s why your website needs to be well designed and accessible. It also needs to have some information that users will find helpful to navigating.

It also needs to be mobile ready. Many people don’t even own computers anymore. They do all their computing on phones or tablets. A standard desktop website does not work very well for these devices, so websites have mobile versions. You need a web designer who is capable of making a mobile version of your website as well as a desktop version.

Search Engine Optimisation

Search engine optimisation, or SEO, is an incredibly crucial part of any business platform. Search engines are the method most people use to find new websites, companies, or sources of information. They type a few keywords into a search engine and hope for a relevant result. The results they see are due to the search engine returning websites that fit those keywords. Search engines determine this by crawling all over the Internet, indexing different websites based on their keywords, who links to them, and whom they link to. SEO is the process of specifically creating content with this kind of effect in mind. That could mean writing articles that use certain keywords relevant to your industry, writing for different industry blogs, and connected with other players in your industry. All this will help people find your website and is absolutely essential to running a successful business.

Certifications

When you’re deciding who is going to run your SEO and web design efforts, you should pick someone who comes highly recommended. If you don’t know how to choose a web designer, you should look for certifications. IWDRO, Internet and Web Design Regulatory Office, certification is a highly coveted prize in the industry. It means that a web designer is one of the very best in the industry. Few companies are certified by this office, so when you see one that is, you can trust you’re working with a quality company.

Tailored Web Design

Many web designers tend to produce a few templates, and then drop each client’s information into prepackaged layouts. To produce a good product, the designers need to start from the ground up. Each industry is different and so is each business; by creating a specially designed website, these web designers are able to create something that is specific to your company. That will increase the rate of conversion. Conversion is the act of turning a website visitor into an actual customer. You need to figure out how to convince a visitor to pay you for your goods or services.

Your Link-Building Partner: Key to Success

Making a success of any business is difficult. However, it is possible with a good idea, the right knowledge and training, and a willingness to work just a bit smarter than others. Staying at the leading edge in the world of electronic communication and the Internet is an important aspect of building your business.

It seems that the online industry, this world in and of itself, changes in some way every day. Leading the way in search-engine optimization (SEO), web design, web development, and content marketing takes a special kind of dedication and a willingness to change when the moment is right.

Professional Assistance Like No Other

For those seeking a reliable, expert partner in this fast-moving field, it is wise to select a company that offers a range of services. This makes it much easier to coordinate your efforts across a variety of methods. The leading firms will assign an account specialist who works with a limited number of clients to move their program forward.

The key element is link building. Under this banner there are a few distinct categories. They include:

  • Resource links – One-way or two-way connection to a webpage or website that is probably relevant.
  • Acquired links – Payment and advertising is often a part of this process
  • Image links – rather self-explanatory, a submitted image links back to a specific location

These are just a few examples of the many ways that connection is made in this field. One of the keys to success, of course, is search engine optimization (SEO). This is a measure of the relevance/popularity of a website or online location. SEO tracks the links that go back to a site. Related sites mean more than a linked, unrelated site in this process.

The Editorial Link

Perhaps one of the key elements in this situation is the editorial link. If the Internet and the massive amount of electronic storage are viewed as pure information, the editorial link carries great value. The two sites are linked because the information is good, and relevant. There is certainly no trading, money, or favour involved here.

A link building process, in partnership with an experienced professional like The Link Chaps, might include blogging, which is content written by a professional that includes a keyword and a target URL. Many firms offer this link method in singles or in bulk. Companies also offer link service that includes a keyword and target URL with descriptions professionally produced.

When a potential client discusses a specific program with a link building expert, infographic design may also be offered as a solution. This platform includes design and copy that may display up to 20 statistics. Webpage content is also on the menu, with cost set per word.

When a link building professional meets with a client, that dedicated account specialist will follow the project from start to finish, making sure that the specifications are clear, the standards are met, and the product is delivered on time. Reliability, professionalism, and confidentiality are all paramount in the world of communication. Choose your link building partner wisely.

Top SEO Tips to Keep in Mind in 2016

Search engine optimization is essential if you want to make your website more popular. Thousands of websites are launched every day. However, only a few of these websites are able to become popular on the Web. A much smaller percentage of these websites are actually able to generate financial revenue through their content. Most websites generally shut down after a few months due to a lack of traffic. If you want to attract traffic to your website, there are hundreds of things that you can do. Over the past few years, the world of search engine optimization has changed considerably. Previously, all you had to do was fill your website with keyword-rich content, and that was good enough to get your website indexed by popular search engines.

However, that’s not the case anymore. In a bid to improve the quality of content on the Web, many search engines now require a lot more from website owners. The landscape of search engine optimization is changing dramatically. Here are a few top tips that you should keep in mind when optimizing your website for more visibility on search engines.

Mix the Content

Previously, it was all about text-based content. If your website featured huge chunks of text that were punctuated with different keywords relevant to your niche, you were going to get a better rank. However, crawlers now pay a lot more attention to the videos and images on your website. Obviously, you can either use stock images or use your own, since you can’t steal images from other websites.

It is important for you to mix up the content on your website in order to get a better rank. Search engines now pay a lot of attention to the variety of content on your website, such as text, images, and videos. Try to vary the content as much as possible in order to get a better ranking. You need to upload a lot of pictures and videos on your website. After all, nobody likes to read large chunks of text without a pause.

Back-Linking

Back-linking is still a vital part of search engine optimization. If you want to make your website more popular, you will need to get as many incoming links to your website as possible. Back-linking is by far one of an essential way of optimizing your website. For those who do not know, back-linking is a technique by which you can increase the number of incoming links to your website. If there are many incoming links to your website, the search engine will believe that the website is more reliable.

However, there are stricter requirements that you must adhere to when it comes to back linking. For example, you can’t use robots or software programs anymore if you want to generate backlinks. Search engines track the sources of different links. If a large number of incoming links are coming from one site only, it might be cause for investigation.

One of the best ways to generate more incoming links to your website is to comment on blog posts and join relevant forums. You can add the link to your website in the automatically generated signature at the end of every post. This way, every time you write a post on a forum, a link to your website will automatically be generated. All of the incoming links should be legitimate if you want to be listed higher up on the search results list.

Location

What type of customers are you looking to target? Do you want to target customers who are situated in a particular region, such as Dubai? Location now plays a very important role, since most of the keywords that you use will be optimized for the location. There are many companies that offer services related to SEO in Dubai. If you feel that you don’t have the time or the resources to optimize your website on your own, it is definitely recommended that you hire a professional company for the job. The SEO company will carefully go over your website and find all relevant issues. They will then offer you a quote regarding the services you require. If you feel that the price falls within your budget, you can confirm the deal and the company will start work on your website. One of the factors that so many people fail to consider when launching their websites is search engine optimization.

You will need a considerable amount of money in order to hire an SEO company. If you decide to optimize your website on your own, you will have to spend night and day working on your site. Even then, you won’t be able to get the same impact as a professional SEO company with all of its resources.

Update Content Regularly

One of the best ways to attract more visitors to your website is to update the content on your site as regularly as you can. Most people don’t realize the importance of regular updates. It doesn’t take long for people to find new information online. In fact, word spreads like wildfire on the Web. If you want your website to be one of the top searches on the Web, you need to provide information as quickly as you can. Many of the world’s largest websites rose to popularity just because they were able to provide accurate information in the shortest span of time.

If you are looking to make your website a major success, this is the best option available to you. Proper keyword research is also necessary when updating content on your website. Using the right keywords could make a world of difference, and could greatly improve the level of visibility of your website. These are just some of the things that you should keep in mind when optimizing your website. Ideally, it is best to hire a professional SEO company for the job.

Collaborate with this Company and Let your Ecommerce Business Flourish!

hostdoneIf you have an ecommerce business, then you need a good internet hosting company that will provide all the services you require for the company’s growth. In partnership, my best friend and I started an online garment company but most importantly, we needed a good IT company that would provide us with quality service and constantly keep our website updated. Initially we were not satisfied with the services provided and were in a search of a better internet hosting company that will provide excellent web design, hosting, domain names, and the rest. After some online search and a few references, we found a reputed firm that met our expectations. A meeting was scheduled and the deal was closed wherein they provided us with a complete package at a very negotiable amount.

A free domain name is a distant dream for business people and organizations that want to own that title. You have to shell out a fortune to get your domain name registered. This company made that easier for its clients. Our domain registration was done at a minimal cost. The domains should contain words that will instantly strike a chord with the target audience. These domain names prove to be very useful during SEO (search engine optimization). Our garment website traffic was well managed and the team coordinated with us efficiently. Internet access, security, web hosting and design are all well taken care off.

The company very well understands their clients’ needs and requirements and implements their plans accordingly. They have different asp .net hosting plans that the client can buy as per their needs. We are gaining a huge profit because of their beneficial expertise and have achieved all our business goals. I am very happy with the excellent services of this company as the ecommerce business has done exceedingly well since the time we have tied-up with them. The website is constantly reinvented with various creative designs and does not face downtime.

The quality of service this company provides is fabulous. My words of appreciation are too less compared to their hard work and dedicated effort they put in for my company’s growth. They are the only company in the market that does not charge a bomb for their services. Always choose a renowned company when it comes to hosting and designing. They play a key part in your business’ growth. Affordable web hosting gives you the chance to use your resources for other expenditure. The dedicated and smart teams of professionals ensure that users keep coming on to your website. The more viewers, the many potential customers they turn out to be, maintaining the cash flow in your bank accounts.

I would surely recommend this company to any business and organization to gain amazing benefits. Your website will stand out among the hordes of websites. My experience with them over the years makes me say that you will not regret the decision and the money invested in this company will be worth it. Just browse through the company’s website to know more, as their work speaks for themselves.
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7 essential SEO tips for developers

Building any new site requires careful SEO management. Peter Richards presents his seven-point plan to help improve site visibility.

Search engine visibility is the number one priority for most online businesses, but thriving in these competitive spaces can be a huge challenge. This is often compounded by a lack of collaboration between teams, which is a recipe for disaster! These steps will help you improve the performance of new site developments and existing migrations.

01. Block staging servers

One common issue is in the development and staging versions of a website. Crucial for testing landing pages, these can also be the most vulnerable regions of the site. If no access controls are in place, search engines will crawl and index these areas. The result of this is page duplication, which can lead to ranking drops or content on the development server outranking the real stuff!

To guard against this happening, you can take any of the following approaches:

  • Specify the IP range, which uses the firewall to restrict access and block search spiders
  • Include a ‘robots.txt‘ file at the root of the development server, which disallows spiders
  • Create a password-protected login page, which also prevents spiders accessing content

02. Manage redirects

Redirects are common practice within site management and are necessary to indicate the new location of content if pages have been moved or deleted, or when whole domains have been migrated. Without the correct redirects in place, visibility within search engines can drop. There are three main issues to avoid:

Using 302 redirects for permanently moved pages: 302 temporary redirects pass no link value to the target page (301 permanent redirects sacrifice only 1-10 per cent of value).

Redirect hops: Multiple redirects in a chain require extra server requests, slowing down the delivery of a page. If the chain exceeds five hops, it’s likely search engines will abandon the crawl and the page may not be indexed regularly. What’s more, each redirect will lose a small percentage of link value.

Excessive use of redirects: Redirect-overload will negatively impact server performance. Use wildcards and regex to optimise for speed.

03. Canonicalise your site

Canonicalisation is the prioritisation of a single web page as the authoritative source of that page’s content. This becomes a problem when the same content is found on multiple web pages and the authoritative source is unclear, splitting the power from inbound links (link equity) across all versions. Using the Apache Web Server default settings as an example, these URLs would serve identical content:

  • http://www.mysite.com
  • http://www.mysite.com/index.html
  • http://mysite.com

To manage these duplicates effectively, implement a permanent 301 redirect rule to point each URL variant at one canonical or preferred URL.

URLs that render the same page content with or without a trailing slash (/) can also cause duplication. Generally it is wise to configure URLs either with or without the trailing slash and create a 301 redirect rule to direct users away from the discarded version. You should also ensure internal navigation points directly at the correct version of the URL to maximise link value within the site.

Another option for managing duplicate content is to use the rel=canonical tag on each variant. This is designed to indicate to search engines which is the authoritative source.

04. Remember mobile

Developing or migrating a site without planning for a mobile audience means missing a massive opportunity. According to comScore, the number of global users accessing the internet via a mobile device has now overtaken the number using a desktop. In response to this trend, Google has developed a new algorithm which is expected to aggressively push its mobile agenda forward.

Early adopters of mobile strategies utilised a subdomain (m.mysite.com) containing a similar version of the desktop site. This route often requires extra resources to manage two separate frontend codebases plus one backend system. It can also lead to duplication if pages on each are not correctly tagged, which may result in a Google penalty. If you suspect your site has been penalised, try this handy tool.

Google is an advocate of both responsive mobile-first design and progressive enhancement. Rather than creating a feature-rich site that displays well on desktops then hides functionality on mobile, a mobile-first approach starts with a design that is attractive and functional on the smallest screen. Designers should then progressively enhance the interface towards the desktop experience.

05. Speed up your pages

Page speed is one of the key ingredients within Google’s ranking algorithm. If pages take too long to load, users will abandon the site. Not only is this bad for business, it may also attract the wrong sort of attention from Google.

Designers and developers should ensure sites are as well optimised as possible by utilising the following recommendations:

  • Use inline styles only for ‘above the fold’ content
  • Avoid code bloat by removing JavaScript and CSS code to external files
  • Minify the source code to remove unnecessary ‘white space’
  • Configure the server to enable gzip compression
  • Use CSS sprites where possible to reduce the number of server requests
  • Enable asynchronous downloading and rendering of external JavaScript files

06. Use the right HTML elements

From an SEO perspective, arguably the most important HTML elements on a page are the heading and alt tags. Without these in place, webmasters are missing an opportunity to assist users and search engines in understanding page content.

With accessibility in mind, having the correct heading structure in place makes it easier for screen readers to decipher areas of content by referring to structured headings.

Most SEO-friendly sites utilise a heading tag hierarchy similar to the example below:

  1. <h1>Main Heading</h1>
  2. <h2>Secondary Heading 1</h2>
  3. <h3>Sub-section of the secondary heading 1</h3>
  4. <h2>Secondary Heading 2</h2>

The H1 tag is the most important and should always be included on a page. Search engines still pay attention to words used within the H1 (similar to the <title>) to check the relevancy of the content associated with it, and also to help rank the page for keywords in search queries.

Although HTML5 allows for multiple H1 elements, only one is necessary on each page to avoid confusing both users and search engines. At best search engines may simply ignore multiple H1 tags, or they may view it suspiciously as a method of promoting more keywords.

07. Manage errors

When pages within a site are deleted or moved and the original URL is no longer providing content to users, that page should return a ‘404: Not Found’ response code and a branded error page. By default, Google will not index these pages.

A common misuse of the error page occurs when it is returned with a ‘200: OK’ response code, usually on URLs that have been deleted or moved. This is problematic if widespread, as these URLs are still likely to be indexed. If the abandonment rate is high, the site may be penalised by a quality assessment algorithm such as Google Panda.

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